I am so excited!
After my last conversation with the Godfather, I Finished my schedule and the outline of my business plan for the "Premium Coffee Mug Club." I started by making a declaration on the top of the page in red pencil
"I am grossing 40K a month with the new project"
Well I am not yet, but I liked the sound of that line. It is my goal for the site, and though it seems like a lot. I ran a business for 20 years where a great YEAR's gross was 40K - the best ever was 55K. Comfortable but no extra goodies.
So with the idea of 40K a month, I developed a product price and quantity goal
I set a price point at about $25, so it is easy to see that I have to get 1600 subscription sales that month. That is a lot of sales per month, but using the internet, it doesn't have to be hard. We have all heard stories about launches where they did more than that in the first 3 minutes of the launch.
Where I am in my schedule right now is developing the affiliate base. I am looking for 50 affilliates, and I set up a mailing list for people who are interested in theclub
http://cas.goodcoffeedirect.com/?p=subscribe&id=1 Affiliate prelaunch list
I also made up a membership info list,
http://cas.goodcoffeedirect.com/?p=subscribe&id=2
People who are interested in being members could sign up on that info list to be up to date on the launch.
If you are interested in being in on this affiliate launch, sign up on the affiliate list above.
So What is the Launch?
GoodCoffeeDirect.com sells the freshest premium Free Trade, Organic, Kosher Coffee you can get (unless you live near a coffee plantation - you lucky duck!) and I was trying to figure out a way to get it to our customers even fresher, and with a special one-time-only coffee mug. The mugs will be different inspirational quotes every month. Each mug will be dated on the 26th of each month, and we will only make enough to distribute to our club members. This means every mug becomes instantly collectible. We will roast the coffee of the month from our premium selection
Exclusive Varietals (17)
Choice Dark Roast (6)
Designated Decaffeinated (19)
Masters Blends (9)
Peerless Espressos (4)
Select Estate Coffees (8)
True Organics (9)
Fabulous Flavoured Coffees (46)
Specifically for Members Only. This means your coffee will be fast-tracked over standard distribution, and it is a membership that will auto-ship without your having to spend time on it. Every month, new and fresh. Since it takes approximately 2 weeks to manufacture the custom collectible mug, your coffee selection will arrive 2 weeks ahead of the mug, so to make sure you have a mug to enjoy your Premium coffee We will send you a GoodCoffeeDirect Mug Club mug immediately upon receipt of your membership.
Membership in the Premium Mug Club starts with a one-time membership fee of $49.97 and for that you receive that 1st Premium Coffee Mug Club mug, and a 12oz packet of our coffee of the day. Please note whether you prefer regular or decaffeinated coffees.
You also receive membership in the online JavaJive newsletter and membership credentials, including a plaque proclaiming your support of Free Trade, Organic, Kosher Coffee. A portion of your membership fees goes to support free trade coffee growers all over the world, and to support organic farming practices.
Monthly autoships for different levels of purchase will be developed
Gold Membership - 2lb packet of coffee and Collectible Monthly Mug. $34.97
Silver Membership - 12oz packet of coffee and Collectible Monthly Mug. $24.97
Bronze Membership - No coffee but just the Collectible Monthly Mug. $14.97
I have had 4 mentors in Internet Marketing, so far. Dr Martin W. Russell showed me how an amazing surge in traffic can appear on any site by using the social networking sites. James Brausch showed me how to check search terms for viability. "They have to have at least as much search traffic as 'air guns.'" George VanValkenburg showed me the value of utility products, and the Godfather, Jae Jans, gave me the kick in the pants I needed to take the next step. It is not true that he "made me an offer I couldn't refuse."
Tags: Coffee Marketing IM
