There are really 2 key components to a happenin' internet marketing business.

1. Traffic
2. Conversions

They both require attention and improvement simultaneously. Paying attention to these 2 stats will provide for the fastest growth and most success this year but first you need a plan to track your stats

These are the minimum variables I recommend tracking

• visitors (unique)
• sales
• subscribes
• conversions (subscribes + sales)

You should be tracking these statistics at a bare minimum of once per week.

If your host uses Cpanel you get 2 very good **Free statistics reporting software

• awstats
• webalizer

I use and recommend using Kiosk

You can also get reporting on other stats using Google Adwords

To get started, set your schedule and make a spreadsheet with fields for the variables I mentioned above.

Next set up your webpage to display multiple variables so you can track which one works the best.

Stick to your schedule and make the changes that give you the highest conversion rate.

I recently discovered a fascinating article that serves as a great guide for better understanding conversions

Check it out here

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